Looking at a few media trends in the digital age
Looking at a few media trends in the digital age
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What are some of the methods smartphones have evolved the way we consume media? - keep reading to learn more.
Over the last few years, with the rise of digital media, the way in which individuals consume content has changed substantially. For many years, standard tv was the main source of home entertainment for many people. Nevertheless, ever since the development of streaming platforms, many audiences are averting from set up television, particularly among younger people. Rather, global media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly affirms the shift in audience intake practices. These services are popular for allowing people to enjoy the shows and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.
In the existing digital age, mobile phones have become one of the most prevalent tools that individuals are using to watch videos and access media. These days, many social media channels are providing endless feeds of short, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that globally, mobile content viewing is on the rise, showing that short form content is among the fastest growing media trends today. These platforms permit users to see a series of selected material and interact instantly, making these videos far more interesting and addictive than conventional television. Short form videos are also being used more often for news and instructional functions, not just for entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and counting on to receive knowledge, in a faster, shorter and more visual format.
With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the website increase of internet streaming platforms and short form media content, the way in which people are getting their updates is also changing. Individuals are progressively turning towards internet news sources, rather than viewing TV, to learn about present worldly affairs. Nevertheless, simultaneously, due to a constant flow of information, people are coming to be overwhelmed by huge volumes of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to follow. Nowadays it is common to see news channels that have mass followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this method has been necessary for providing people with dependable and authenticated news sources, in a form they can easily relate to.
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